Slastik Ecommerce
We have worked hand in hand with Slastik to launch their new mobile-first corporate website.
Challenge
When Dribba's team took on the challenge of developing Slastik's website, they had to carefully consider how to balance the demands of two very different audiences. On one hand, the B2C segment required a focus on user experience, where the site's aesthetics, ease of navigation, and accessibility were paramount. It was essential that individual customers could explore the range of optical products, understand their features, and make intuitive and hassle-free purchases. This entailed a clean and attractive web design, with intuitive user interfaces and streamlined checkout processes. Additionally, it was important to consider the integration of visually appealing elements and educational content that would help consumers make informed decisions about the products.
On the other hand, the B2B segment presented a different set of challenges. Businesses looking for optical solutions for their employees or for resale required more complex functionalities, such as bulk order management, product customization options, and access to detailed pricing and stock availability information. These functionalities demanded a more robust interface and data management systems capable of handling complex and large-scale transactions. The challenge was to integrate these advanced capabilities without compromising the usability and efficiency of the site for B2C users. This involved careful planning and design of the site's architecture, ensuring that the needs of both segments were effectively and balancedly addressed.
Solution
To address this challenge, the team opted to use NextJS and GraphQL, advanced technologies that offer great flexibility and performance. NextJS, known for its ability to produce high-performance web applications with server-side rendering, allowed Dribba to build a fast and efficient user interface, crucial for enhancing the customer experience and facilitating intuitive navigation. On the other hand, GraphQL provided a robust solution for handling the complex data queries required to meet the diverse demands of the B2C and B2B segments, enabling significant customization and efficiency in data management.
Además, la decisión de alojar la web en un entorno de Google Cloud Platform (GCP) fue estratégica para asegurar la escalabilidad, la seguridad y la alta disponibilidad del sitio. GCP proporcionó la infraestructura necesaria para manejar picos de tráfico y grandes volúmenes de transacciones, garantizando así un servicio ininterrumpido y de alta calidad a todos los usuarios de Slastik, independientemente de si se trataba de consumidores individuales o de grandes empresas.
Result
The final result of the collaboration between Dribba and Slastik has been the creation of an exceptional website that stands out for its speed, visual appeal, and superior functionality, all with a "mobile-first" approach. This approach ensures an optimal user experience on mobile devices, recognizing the growing trend of using smartphones for web browsing. The combination of advanced technologies like NextJS and GraphQL has enabled fast page loading and smooth interactivity, while carefully planned design ensures that both individual customers and businesses can easily and efficiently find what they are looking for. Slastik's website stands out not only as an e-commerce platform but also as a showcase of digital innovation, setting a new standard in the online shopping experience in the optical industry.