Lactalis Nestlé
Ayudamos a Lactalis Nestlé a agilizar el trabajo de sus comerciales en todo España con la creación de catálogos personalizados.
Challenge
Lactalis Nestlé, a prominent company in the dairy sector, faced a significant challenge: they needed an effective tool to enable their sales teams in Spain to create personalized product catalogs. This requirement was not trivial, as it had to cater to their extensive and diverse network of clients, each with unique needs and preferences. The personalization had to be deep, and the tool had to be flexible enough to accommodate a variety of specific customer requirements while maintaining the brand consistency of Lactalis Nestlé.
Solution
To address this challenge, an easy-to-use web platform was developed, specifically designed with usability in mind. Using NextJS as the development engine and GraphQL for the API interface, the solution offered promised a smooth and efficient user experience. This platform allows each member of the sales team to access a customer database and create fully personalized PDF catalogs. The choice of technologies like NextJS and GraphQL was not accidental: it aimed to combine performance, flexibility, and an accessible learning curve for end-users, who may not necessarily have advanced technical knowledge.
Result
The result was a tailored tool with a high degree of customization that seamlessly integrated into Lactalis' sales team's workflow. This solution provided a significant competitive advantage, enhancing the efficiency and effectiveness of their sales presentations.